To those paying attention to the comings and going at Dior—and not just in the creative director position—the selection of Clarke as a campaign star was a near guarantee. The actress not only sat front row at the brand’s recent Spring 2016 ready-to-wear show, but also sported several Dior dresses in recent months during her press tour for Terminator Genisys. Typically before announcing a new celebrity campaign star, brands will build interest with careful wardrobe placements and branded appearances—don’t forget that before Rihanna was named the face of Dior’s Diorama bags, she popped up at the brand’s Resort 2015 show in Brooklyn.

Which leads us to ask: Which other brand-celebrity pairings are sitting, literally, right before our eyes? The most obvious might be that of Dakota Johnson and Gucci. The Fifty Shades of Grey actress has attended the house’s Spring 2016 and Resort 2016 shows and routinely includes the brand’s quirky dresses in her rotation of red carpet hits. Since the appointment of Alessandro Michele, Gucci has not added any actresses to its campaign roster; perhaps Johnson will be the first.